Celebrating Innovation: Mercedes-Benz, a Custom Mercedes-Benz SL and the Legacy of Lee “Faker” Sang-Hyeok

At Competition Auto Group, we love sharing the exciting strides that Mercedes-Benz has made in recent collaborations. From their partnership with Goodr Founder Jasmine Crowe-Houston for Mercedes-Benz Vans to the iconic appearance of the Mercedes-Benz Sprinter in the Ghostbusters: Frozen Empire movie, the brand is truly making waves. The powerful launch of the Mercedes-BRABUS XLP and the inspiring 2022-2023 Friends of Benz partnerships have only added to the excitement. Recently, Mercedes-Benz Korea added a remarkable chapter to this narrative by honoring one of eSports’ legendary figures, Lee “Faker” Sang-Hyeok.

Last Thursday, Mercedes-Benz Korea celebrated Faker’s induction into the League of Legends Hall of Legends by presenting him with a bespoke Mercedes-AMG SL 63 4Matic+. This one-of-a-kind vehicle is a fitting tribute to Faker’s unmatched skill and precision in the eSports world. Designed through the exclusive Mercedes-Benz MANUFAKTUR program, this roadster features Faker’s signature displayed throughout the interior, making it as unique as his illustrious career.

But this custom roadster is not just a visual masterpiece. Under the hood, it boasts a powerful 4.0-liter V8 engine, delivering an impressive 585 horsepower. It’s a perfect representation of the agility and precision that Faker is known for in the gaming realm. During the presentation, Mathias Vaitl, CEO of Mercedes-Benz Korea, praised Faker as a true icon of eSports, presenting him with not only the car but also a bespoke art piece crafted specifically for this momentous occasion.

This collaboration beautifully exemplifies the innovative spirit that Mercedes-Benz consistently embodies, merging the worlds of automotive excellence and eSports. Just as Faker dominates the digital battlefield, the Mercedes-AMG SL 63 4Matic+ is engineered to perform at the highest level on the road.

At Competition Auto Group, we’re thrilled to witness this bold fusion of high-performance vehicles and gaming culture. Whether you’re a passionate eSports fan or an automotive enthusiast, Mercedes-Benz of Smithtown continues to set the standard for unique partnerships that push boundaries and inspire innovation.

As Mercedes-Benz forges connections across various industries—from film to fashion to gaming—we eagerly anticipate what’s next on the horizon. Stay tuned for more thrilling collaborations as Mercedes-Benz leads the way in both luxury and performance!