Genesis Takes the Spotlight in NBC’s New Series Suits LA

Genesis is making a bold entrance into the world of primetime television as the official automotive partner of NBC’s newest legal drama, Suits LA. Set against the backdrop of Los Angeles’ high-powered legal scene, the series features Genesis vehicles as a seamless part of the show’s sleek and sophisticated environment – further reinforcing the brand’s identity as a modern luxury leader.

A Dynamic Collaboration

“As our brand enters an exciting new chapter, being part of this next evolution of Suits is a perfect fit,” said Wendy Orthman, Executive Director of Marketing at Genesis Motor America. “Genesis is a design-driven brand, and we’re thrilled to see both customers and the attorneys of Black Lane Law arriving in style and confidence.”

The partnership places Genesis in the spotlight – both literally and figuratively—aligning its innovative luxury vehicles with the sharp, aspirational world of Suits LA.

Featured Vehicles: GV80 Coupe & G90

Viewers will get an up-close look at standout models like the Genesis GV80 Coupe, which debuts as the personal car of Erica Rollins, one of the show’s central characters. Meanwhile, the prestigious Genesis G90 flagship sedan is featured as the exclusive black car service for the elite legal team.

The collaboration goes beyond in-show appearances. Genesis has partnered with NBCUniversal to produce custom advertising content, including exclusive spots starring actress Lex Scott Davis. These will air during commercial breaks and across social media platforms, showcasing the GV80 Coupe’s bold design and performance.

Redefining Brand Integration

“Storytelling is at the core of everything we do,” shared Karen Kovacs, President of Advertising & Partnerships at NBCUniversal. “Collaborations like this allow us to integrate brands authentically into our shows while creating meaningful connections with audiences. Genesis and Suits LA is a perfect example of that synergy in action.”

Experience Genesis for Yourself

The partnership underscores Genesis’ growing presence as a symbol of modern luxury—on screen and on the streets. With its award-winning design, refined technology, and bold performance, Genesis continues to set new standards for premium vehicles.

Ready to drive the same luxury you see on screen? Visit Genesis of Smithtown today and explore the full lineup, including the head-turning GV80 Coupe and the elegant G90. Discover firsthand what it means to drive a Genesis.

Genesis of Smithtown
630 Middle Country Road, St. James, NY 11780
www.genesisofsmithtown.com
📞 888-387-1141