The #19 GMR-001 Genesis Unveiling! | Genesis of Smithtown

The reveal of the #19 GMR-001 marks an exciting new chapter for Genesis Motor. Showcasing a bold new livery and clear ambitions to compete in the FIA World Endurance Championship (WEC), Genesis is proving it’s ready to evolve beyond luxury—stepping confidently into the world of elite performance.

At Genesis of Smithtown, this moment represents more than just a launch—it signals the start of a performance-focused future.

A Livery With Purpose

The GMR-001’s refreshed design combines sleek metallic finishes with sharp, aerodynamic accents, reflecting Genesis’ signature styling. It’s a look crafted for the global spotlight, from WEC circuits to iconic races like the 24 Hours of Le Mans.

Why WEC Matters

By joining WEC, Genesis aligns itself with top-tier competitors like Toyota Gazoo Racing and Ferrari.

This move goes beyond racing—it’s about:

• Pushing performance limits in extreme environments
• Strengthening global brand recognition
• Driving innovation for next-generation vehicles

From Track to Road

Motorsports has long been a testing ground for innovation. The GMR-001 program is expected to shape future Genesis vehicles through improvements in hybrid technology, aerodynamics, and long-term durability—following a path pioneered by brands like Porsche.

Key Takeaways

• The #19 GMR-001 marks Genesis’ move into endurance racing
• Its new livery highlights both design and intent
• WEC competition boosts Genesis’ global performance presence
• Racing advancements will influence upcoming Genesis models

The GMR-001 isn’t just a race car—it’s a bold statement. Genesis is entering a new arena where luxury and performance intersect at the highest level—and this is only the beginning.

Visit Genesis of Smithtown today!

Genesis of Smithtown
587 Middle Country Rd, St James, NY 11780
(631) 863-9600